China's construction machinery is gradually eroding Germany's leading edge. At this time, the Germans, known for their calmness, seemed to sit still. German machinery makers were even prepared to "compromise" and "arm themselves against China" in order to beat China's cheap products in increasingly fierce price competition. ". This is undoubtedly a feeling that many people mention the status quo. However, in the same time, we should maintain a calm, because "China's machinery manufacturing industry has been blind pursuit of production capacity and performance growth in industrial technology innovation and patents, especially in the field of engineering machinery core technology performance is not satisfactory "We only see the" Made in Germany "in the market" decline ", but ignored the" German manufacturing with its excellent stability and safety factor in the minds of global buyers left an excellent reputation. "

Made in China to take off to be made in Germany

German machinery industry across the board "decline"?

Due to declining domestic and international demand, Germany's vital mechanical industry has been the impact of 2013 can be said to be a difficult year. Machine tool manufacturing is a key industry for German industry and exports, but its total orders fell by 3% from October to December 2013, especially in December, with a decline of 6%. German Machinery and Equipment Manufacturing Federation, said Wei Xiesi, chief economist, the German machinery and equipment manufacturing industry must continue to pressure.

As for the construction machinery industry, the situation is more severe. Under the attention of the world, once the top three in the world of concrete machinery, Germany Putzmeister, Shi Weiying has been three, Xugong two "Made in China" giant reverted to its, so by a reduction of global engineering machinery concrete The field dominated by "Made in China" is an indisputable fact.

Zoomlion completed the acquisition of M-TEC in Germany

Just last week, another German machinery giant "Baidao" in China's manufacturing, that is, established in 1978, called the world's first brand of dry-mixed mortar equipment M-TEC. April 2, Zoomlion announced the formal completion of the acquisition of the German M-TEC acquisition of shares, M-TEC company has since joined the Zoomlion family, Zoomlion in the global area more rational distribution and Expand the dry-mixed mortar equipment business paved the way.

With China's machinery product productivity and technology constantly updated development, the German machinery manufacturing industry is facing a serious challenge, and even eventually will be "Made in China" instead of the danger.

But is that the case?

Speaking in recent years, China's construction machinery companies in Germany after another mergers and acquisitions, the German machinery and equipment manufacturing Federation Chairman Festeger believes that "only those who follow no one or into financial difficulties in the family business before they may become targets to be acquired" . In fact, the German investment in China than in China's investment in Germany. The data show that there are about 200 German machinery manufacturers in China, wholly-owned production, sales and after-sales service company is three times the figure.

From another perspective, although the distance is constantly narrowing, but one can not deny the fact that the level of manufacturing in Germany is still far ahead of the Chinese manufacturing. First of all, from the technical level, the German machinery manufacturing targets are mostly positioned in high-tech products, they have many advanced proprietary technology, which makes them in Europe and the United States on the product performance and environmental protection requirements of the market is very high The competitiveness of the ruling class; Second, even from the market share point of view, the same German machinery products ahead of China, their share in the international market reached 16.1%, is the world's largest machinery and equipment